This Christmas we let children affected by cancer make their own sales pitch to get companies to support The Swedish Childhood Cancer Fund. After all, nobody knows more about the importance of cancer research than they do. In promoted videos on Linked In and print ads in Swedens biggest business papers, nine year old Eston dresses up as a business man, ready to take your company from ”great” to ”good”, not the other way around. Childhood and cancer do not belong together.
