Mukbang

Mukbang – literal translation “eating show” – originates from South Korea. The idea is that a person entertains viewers via a live webcast – by eating. The phenomenon has exploded, making it hugely popular among youths this past year. On YouTube, there are thousands of clips of young Swedes eating food and talking about life. Since December, mukbang is also an official word in the Language Council of Sweden. Now, the dumpling chain Beijing8 has established a specially constructed dining station in their restaurant, allowing their guests to mukbang while eating.

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