The Children´s Book of Rules

A joint venture between Bris and Riksidrottsförbundet aimed at a safer sporting environment for children and youth – with lines clearly drawn between acceptable/not acceptable social behaviour.
The campaign hub is The Childrens Book of Rules with seven chapters.
Each rule has a well-known Swedish athlete as its spokeperson.
Their personal story and reflections were also used in posts for Instagram.

The book

Posters

Instagram films

T-shirts, bags and stickers

Website

All work