In a new campaign for Lidl we have rewritten the classic song Sån’t är livet (That’s life) to Sån är Lidl (That’s Lidl). The new song expresses all the passion and joy that Lidl feels delivering high quality food and low prices. If you want to listen, you better turn on the radio or go to Spotify. You can also watch the TVC showing how the song together with mesmerizing dance steps magically light up a Lidl store in the early morning. That’s Lidl.