Artificial icons


Nordiska Kompaniet (NK) is the Stockholm luxury department store from 1915 known to always be one step ahead of the game.


Curious by nature, NK asked us to explore what modern technique means to fashion. They wanted an autumn campaign with a futuristic twist.


We used a 3D printer to recreate the world’s most timeless garments and accessories that were imaged together with fashion news of 2017.


Artificial icons led to a significant increase of visitors during the campaign period and gave NK a more innovative image according to a market study.

All work