Artificial icons

Client

Nordiska Kompaniet (NK) is Stockholm’s foremost luxury department store from 1915 and famous for being always one step ahead of the game.

Mission

Curious by nature, NK asked us to explore what modern technique means to fashion. They wanted an autumn campaign with a futuristic twist.

Solution

We used a 3D printer to recreate the world’s most timeless garments and accessories that were then imaged together with the fashion news of 2017.

Result

Artificial icons led to a significant increase in visitors during the campaign period and gave NK a more innovative image according to a market survey.

All work