Artificial icons

Nordiska Kompaniet



Nordiska Kompaniet (NK) is Stockholm’s foremost luxury department store from 1915 and famous for being always one step ahead of the game.


Curious by nature, NK asked us to explore what modern technique means to fashion. They wanted an autumn campaign with a futuristic twist.


We used a 3D printer to recreate the world’s most timeless garments and accessories that were then imaged together with the fashion news of 2017.


Artificial icons led to a significant increase in visitors during the campaign period and gave NK a more innovative image according to a market survey.

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