Talk about good timing. NK turned 100 years this year and the christmas campaign has a historical theme. In the print ad we therefore used a picture from 1941, taken by NK photographer Erik Holmén. The text honors the Santa claus as a historical trendsetter (in fact he was first with hat indoors, hipster-beard and fake fur) and is the most popular man right now. We don't get how he manage it all, the Santa claus.