A riddle



Once a year the swedish Roygala awards Sweden's best commercials. Since the laureates have historically been predominantly men, this year's theme of the gala is "1 of 3"; an initiative to make creatives, producers and marketing managers notice the importance of female directors' point of views on scripts, in order to create a greater diversity in storytelling. The film we created uses the rhetoric of a classic riddle to question our preconceptions about a scene set in a contemporary context.

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