The Scream



Stockholm’s Metro system is 110 km long and houses a unique collection of sculptures, artworks and exhibitions. Now, you can explore the art with the SL ArtGuide app to learn more about selected pieces of art at 21 centrally located metro stations.

As a part of the launch, we created a print ad featuring a famous piece of art - with a twist. By using AI algorithms, we were able to identify the stylistic elements of the painter Edvard Munch and incorporate a subway car and headphones into his famous painting “The Scream”, as if it were painted by Munch himself. The result is a fusion between AI, art and one of Scandinavia’s most famous painters throughout all time.

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