Don't get ghosted by gen Z

Snapchat

2022

Every brand wants a piece of generation z. Yet, this group is more skeptical of paid campaigns than any generation before them. To promote Snapchat as the best platform for brands to connect with them, we did advertising that advertisers don't understand. The result? A B2B-campaign using gen-Z lingo that helps advertisers to avoid getting ghosted by gen Z.

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