Sova is Sweden's leading supplier of quality beds. About every third Swede sleeps poorly and, as a result, there is plenty of advice and help on what to do to sleep better, from exercising to keeping a cool and dark bedroom. Few people, however, make the connection between poor bed quality and inadequate sleep. That the one piece of furniture people rest in eight hours every night is the cause of poor sleep is a fact seldom recognized. We believe this insight will make people realize the value of investing in their sleep.