SOVA is Sweden's leading retailer of quality beds. Using the communication concept "Invest in your sleep", they want more people to realize that they would feel a lot better if they chose to invest a few extra kronor in their sleep by buying a proven quality bed.
Or, to phrase it plainly: more people should put a little more money in their mattresses.
This was communicated in two ways: the first was a quick, visual approach and the second a more in-depth approach. Both were published in daily press and on social media.
(Incidentally, both received the award "Best print" in the international advertising competition "Bestads" www.bestadsontv.com).
