SOVA is Sweden's leading retailer of quality beds. Under the communication concept "Invest in your sleep", they want more people to realise that they would feel a lot better if they chose to invest a few extra kroner in their sleep by buying a proven quality bed.
Or more popularly put - more people should put a little more money in their mattress.
This was communicated in two ways; a visual quick approach and a more in-depth approach. They were published in the daily press and social channels.
(Incidentally, both received the award "Best print" in the international advertising competition "Bestads" www.bestadsontv.com).