Invest in Your Sleep

SOVA

2020

SOVA is Sweden's leading retailer of quality beds. Using the communication concept "Invest in your sleep", they want more people to realize that they would feel a lot better if they chose to invest a few extra kronor in their sleep by buying a proven quality bed.
Or, to phrase it plainly: more people should put a little more money in their mattresses.

This was communicated in two ways: the first was a quick, visual approach and the second a more in-depth approach. Both were published in daily press and on social media.

(Incidentally, both received the award "Best print" in the international advertising competition "Bestads" www.bestadsontv.com).

Show all Communication