Invest in your sleep

SOVA

2020

SOVA is Sweden's leading retailer of quality beds. Under the communication concept "Invest in your sleep", they want more people to realise that they would feel a lot better if they chose to invest a few extra kroner in their sleep by buying a proven quality bed.
Or more popularly put - more people should put a little more money in their mattress.

This was communicated in two ways; a visual quick approach and a more in-depth approach. They were published in the daily press and social channels.

(Incidentally, both received the award "Best print" in the international advertising competition "Bestads" www.bestadsontv.com).

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