This Summer's Most Tiresome Jokes



Sova sells quality beds. Using the communication concept "Invest in your sleep", they want more people to make the connection between bed quality and sleep quality.

The campaign "This Summer's Most Tiresome Jokes" was broadcasted on radio during the summer of 2020 to keep Sova top of mind in a period when people did not travel, but rather invested in their homes. And, hopefully, their sleep.

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