This summer's most tiresome jokes

SOVA

2020

Sova sells quality beds. Under the communication concept "Invest in your sleep" they want more people to make the connection between bed quality and sleep quality.

The campaign "This summer's most tiresome jokes" was broadcasted on radio during the summer of 2020 to keep Sova top of mind in a period when people didn´t travel but rather invested in their homes. And hopefully, their sleep.

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