St1 is Sweden’s leading provider of motor fuel provided through unmanned filling stations – as yet untested by 50% of all car owners.
Make people curious enough to try St1 at least once. One visit is enough for the Cheaper, Faster and Simpler advantages to speak for themselves.
Promoting “A different way of refueling” with self-confidence and more emotional and surprising arguments than those of the competitors.
Increased market share by 14% (goal 8%), brand preference by 25% (goal 15%) and sales by 23 million litres (goal 15 million litres).