A different way of refueling

St1

Client

St1 is Sweden’s leading provider of motor fuel provided through unmanned filling stations – yet untested by 50% of all car owners.

Mission

Make people curious enough to try St1 once. One visit is enough for the advantages Cheaper, Faster and Simpler to speak for themselves.

Solution

Promoting ”A different way of refueling” with self-confidence and more emotional and surprising arguments than the competitors.

Result

Increased market share by 14% (goal 8%), brand preference by 25% (goal 15%) and sales by 23 Million litres (goal 15 Million litres).

Meat Loaf

22 years after the hit “I’d Do Anything for Love (But I Won’t Do That)”, Meat Loaf FINALLY explains what he won’t do for love.

A different way of refueling

In this year’s campaign for St1’s we highlight all the benefits when it comes to refuel unmanned. Everyone already know that you save time and money so we put the focus on different up-sides of being alone for a little while. For example when you have eaten pea soup.

All work