First with the latest since 1902

NK wanted people to discover all the latest fashion and their new departments in the building. The department store has often been the first in Sweden with the latest trends and fashion, in the past as well as today. To prove this, we created a campaign were historic pictures from NK’s archives were merged together with brand new pictures depicting the latest spring fashion. Models from the past and present were united and posed together on the same locations in the department store.