Sense & Sensibility

A Brothers world is our new concept for Brothers. It’s an open world where men dare to express their personal style and emotions. The concept includes a visual identity that reflects a world where it’s ok to be hard and soft, strong and vulnerable, rational and emotional. We call the visual concept Sense & Sensibility. It has an organic palette of gradients in various colors, which allows Brothers to be soft and hard, bright and warm, dark and cold, depending on the seasons, collections and campaigns. The Sense & Sensibility is also represented by the combination of two typefaces: The bold Brothers Stencil, based on the Brothers logo characters, and the romantic Recoleta.