The plane ticket

Right now there’s 8000 squaremeters of uninhabited office space located at Stockholm’s central railway station. With the purpose to remind shortlisted stakeholders about the proximity to Arlanda Express (the direct train that takes you to Arlanda International Airport in less than 20 minutes), we sent out a direct mail to their current working places. The direct mail contained real plane tickets booked in the recipients names. The destinations were popular big european cities. The tickets reached the recipients shortly before depature and included a reminder that it was easier to make it to the airport on time given the airport was only 20 minutes away with Arlanda Express, highlighting the convenience of the office spaces location.

All work