Billboards for birds

Ramboll is a leading engineering, design and consultancy company. Their main objective is to partner with their clients to create societies where people and nature flourish. We created a real life visualization and a proof of their mission “Engineering for Life” by letting real birds interact with the image of two hands on a billboard that covered Rambolls HQ. This created a real life effect of augmented reality previously reserved for the digital world. The birds were attracted to the image by a hidden automatic bird feeding machine on the backside.