We were asked to create a visual identity for the new restaurant Eriks Basar in Stockholm. Being part of the brand Eriks Restauranger, also including Eriks Gondolen, the visual identity needed to be unique but still have a connection to the brand Eriks. We kept the Eriks logo but created a new logo for Basar. It was inspired by the lively and dynamic atmosphere at a Basar. We modified and distorted a classic font to achieve a dynamic typography. In addition, we made illustrations with key words for Eriks Basar and printed them on the windows of the restaurant.
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