Good food is no fairytail




Since the start 1993, City Gross have always walked their own way. This family owned company wants to do good and taste good. From 100% fresh Swedish meat in the stores, fish from sustainable stocks and authenticity labeled goods to bakeries with real bakers in-store. This is summed up in the concept “Good food is no fairytale” where we have borrowed classical tales about good and evil to find the quickest way into peoples hearts.

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