Visual identity




Sequitor is a Swedish startup offering a new, reality-based way of testing and securing complex trading systems. Our job was to simplify their business proposal, to find a voice of their own and create a new visual identity to reflect their cutting edge service.

To do this we identified their core values as efficient, progressive and empowering to position Sequitor towards financial clients. At the heart of our solution is the dot, symbolizing one of many billion financial transactions taking place every day. The dots are present in the green logo symbol and in the graphic sphere mirroring Sequitor’s supervision of stock exchange markets worldwide.

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