We’re looking for childhood friends

Bris Sweden – Children’s Rights in Society – needs more people to support their operations and were looking for a name for the people who do that on a monthly basis. The name they chose was Childhood Friend, and in the first campaign, we sought them through advertisements, posters, social media and notes on local noticeboards. Bris’ Secretary General, Magnus Jägerskog, also reached out to them through films and advertisements in DI.