Childhood and cancer are two words that do not belong together. Even so, these two words constitute the most common cause of death in Swedish children. The Swedish Childhood Cancer Foundation endeavours to change this.
Funded primarily by donations, it is essential that their visual identity is bold and striking yet distinct and clear in its message. So when Garbergs was tasked with updating their visual identity, we poured our heart and soul into crafting a timeless yet contemporary identity that’s both easily recognisable and to the point.
We put emphasis on the word "childhood" in their name, building a playful and hopeful identity—as reflected in the lively colours and soft lines—but always with a professional undertone.