Scout View

Client

Every year, the Swedish Scouts prepare 70 000 young people for life by introducing them to nature and new challenges coming their way.

Mission

To modernise a traditional image, the Scouts needed a campaign turning them into a youth activity embracing new technology. 

Solution

ScoutView is an innovative collaboration between Google providing cameras and local scout patrols documenting unwalked paths.

Result

After a huge success in Sweden, the international scout movement with 65 million scouts in 159 countries wants to be part of the project.

Casefilm

Local news articles
Countries reached
Scouts involved

All work