Scout View

Client

Every year, the Swedish Scouts prepare 70 000 young people for life by introducing them to nature and new challenges they face in the future.

Mission

To modernise a traditional image, the Scouts needed a campaign that turned them into a youth activity that embraces new technology. 

Solution

ScoutView is an innovative collaboration where Google provides cameras and local scout patrols document untrodden paths.

Result

After a resounding success in Sweden, the international scout movement with 65 million scouts in 159 countries wants to be part of the project.

Casefilm

Local news articles
Countries reached
Scouts involved

All work