Scout View


Every year, the Swedish Scouts prepare 70 000 young people for life by introducing them to nature and new challenges they face in the future.


To modernise a traditional image, the Scouts needed a campaign that turned them into a youth activity that embraces new technology.


ScoutView is an innovative collaboration where Google provides cameras and local scout patrols document untrodden paths.


After a resounding success in Sweden, the international scout movement with 65 million scouts in 159 countries wants to be part of the project.


Local news articles
Countries reached
Scouts involved

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