Skansen is the official home of all Swedish holidays, and Christmas is certainly no exception. From the first Sunday of Advent, the world’s oldest open-air museum is glowing with lights and expectation. To invite Stockholmers to Christmas markets and more, we’ve created a campaign revolving around the folded paper heart surrounded by traditional ornamentation. Media channels are outdoor, print and social media where a digital advent calendar with Christmas rhymes is promoting selected gifts from Skansen’s shops and restaurants.
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